What's in it for the audience? - Sylvie Verleye
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What’s in it for the audience?

What’s in it for the audience?

The question I ask most often when I coach people who need to present or communicate something is this: “Why are you there and even more important, WHY is it important that the audience should listen to you”. In other words, what’s in it for them? If you can answer this question with one clear sentence you have found your storyline which is key to communicate in a clear way!

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