Use examples - Sylvie Verleye
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Use examples

Use examples

I recently attended a debate on gender and leadership. Before the debate there were 3 presentations  on that same topic. One of the speakers explained about the 4 different types of leadership. She could have explained it merely in a ‘theoretical’ way explaining what each style meant…what most speakers would do by the way.  But she talked about each style giving an example of every style. The typical ‘male leader’ was Margareth Thatcher, the typical ‘female leader’ was a very well known Belgian politician who easily shows his emotion and I think everyone has seen him in tears at least once…And when she mentioned that name, the audience laughed. There was laughter because there was recognition, everyone understood.  And this is in fact the message I want to get across. Use examples or comparisons in your presentation because it creates recognition and this can create laughter. In a presentation you often give new, unknown information and this is not always easy for the audience to grasp. That is why it is so interesting to make your information comprehensible by linking it to something known for the audience. Make you abstract information concrete. And in doing that, humour often arises automatically !

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